Swiss, German marketing expertise offered

Swiss and German institutes will help Vietnam train international marketing and export management experts in an attempt to improve the image of local businesses in the global market.

Switzerland-based European Institute of Foreign Trade and German Reutlingen University’s Export Academy will collaborate with TFF (Training For the Future), a Vietnamese business training school, to offer courses from April. A TFF official told Thanh Nien Daily Tuesday the 18-month courses, partly funded by the Swiss government, would offer essential knowledge about marketing and export skills in an international setting. Those who complete the courses will obtain masters degrees in international marketing and export management. Reported by Minh Quang